About Us

Our strategy

Our strategic framework

Our strategic framework focuses on the things that really matter and puts the customer at the heart of all we do. It provides clear direction across all our markets for how we run our business and helps us to deliver our Investment Thesis of cash flow plus growth.

Our strategy

True Customer Composite Digital First Not Everywhere

True customer

Meeting all customer needs across life, general, accident & health insurance and asset management

Digital first

Emphasising customer experience driven by digital – online and mobile

Not everywhere

Focusing only in markets and segments where we can win

Our values and our people

To provide the best possible service to our customers today and in the future, Aviva must disrupt, lead and transform the industry. And it is our people who will achieve this by living our values every day:

Care more Kill complexity

Care more

We care like crazy about our customers, our communities and each other

Kill complexity

We are obsessed with making things simpler for our customers and each other

Never rest Create legacy

Never rest

We are driven to think bigger and do better for our customers and each other

Create legacy

We strive to create a sustainable future for our customers and each other


Contact Us

If you’re a journalist with a media enquiry, please contact us here.

If you are a customer, you can contact us here.